Thursday, March 27, 2008

Jaguar: Finally Ready to Roar?

New owner Tata's deep pockets could fund wider distribution and hefty marketing for Jaguar and the already hot Range Rover and Land Rover

by David Kiley of BusinessWeek
Ford Motor sealed a deal Mar. 26 to sell its British Jaguar and Land Rover brands to Indian carmaker Tata Motors for about $2.3 billion. That is less than half what Ford paid for the two brands—Jaguar in 1989 and Land Rover in 2000. For more on the future of the Jaguar and Land Rover Brands, click here

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